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Aston-Benz or Mercedes-Martin?

“This is a transformational moment for Aston Martin. It is the result of six months of enormous effort to position the company for success to capture the huge and exciting opportunity ahead of us.” —Lawrence Stroll, Executive Chairman of Aston Martin

This week news hit the wire that Mercedes-Benz is taking a 20% stake in Aston Martin. This partnership should help shore up the troubled finances of Aston Martin. Founded in 1913, Aston Martin has suffered chronic financial problems over its long, storied, and tumultuous history. Over the decades, the company has won major races, gone bankrupt seven times, and built some of the most desirable cars of all time. Even after Aston Martin’s disastrous public offering on the London Stock Exchange in 2018, the brand still enjoys the status as a British cultural icon. Aston Martin’s relationship with Mercedes-Benz goes back to 2013 when the German automaker took an initial 5% stake.

You can read the full article in EVO magazine here. For commentary from CNN click here.

The Iconic James Bond DB5


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One Response to Aston-Benz or Mercedes-Martin?

  1. Mike Hartman October 29, 2020 at 10:59 am #

    A new AMG…Aston Martin Garage