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The Future of Mercedes-Benz: Strategy Update

“The essence of strategy is choosing what not to do.” —Michael Porter “Our strategy is designed to avoid non-core activities to focus on winning where it matters: dedicated electric vehicles and proprietary car software. We will take action on structural costs, target strong and sustained profitability. With this new strategy we are announcing our clear […]

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A Profile of Perfection

In the upcoming September issue of Sports Car Market, we profiled the timeless Mercedes-Benz R129. Thirty years since its introduction, Bruno Sacco’s beautiful SL is now a rising modern classic. When launched in 1989, the SL was a quantum leap forward and was the safest open car money could buy. The R129 was full of […]

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